2.8.2010
Ostrava August 2, 2010 Today EVRAZ VITKOVICE STEEL (EVS) starts using a new corporate style including a new logo. The company is taking on the corporate style of the wider Evraz Group.
EVS has been an integral part of the Evraz Group, the global public company, since 2005, and represents EVRAZ's flagship investment in Europe. The Evraz Group acknowledges the importance of a unity of corporate style. The new logo and branding of EVS reflect the significant position of EVRAZ and EVS on the European and world markets.
"Taking on the corporate style of the group is a sign of our full integration into this global group - the true market leader in the steelmaking, mining and vanadium industries. The synergy created by two strong brands, EVRAZ and EVRAZ VITKOVICE STEEL, contributes greatly to the image of a company with global reach, strong competencies, top technologies, an impeccable reputation, and longstanding experience on the European markets. Our new logo mirrors the competitiveness and leading market position of the whole Evraz Group," says Zbynek Kvapik, CEO and chairman of the board of directors of EVS.
The logo of the company - a key part of corporate communication - features a stylized letter "Е" for "EVRAZ". Three parallel rectangles symbolize a stairway or growth steps, confirming the constant forward movement of the company and the quest for leadership.
There is an openness to the image which reflects the transparency of the company. Its colour scheme represents the key elements of the steel making process: red - burning coal, orange - liquid iron, and yellow - molten steel.
###
For more information please contact:
Crest Communications Ostrava
Jaromir Krisica, spokesman
Tel.: +420 603 543 572
krisica@crestcom.cz
EVRAZ VITKOVICE STEEL concentrates on the production of steel and steel products - heavy plates, heavy and medium sections, and flame-cut shapes from heavy plates. The company aims to continue increasing the sales of its products with high added value, such as deliveries of plates for pipelines. Thanks to the important support of the Evraz Group and its strong position on the Russian steel market the company has also successfully entered the Russian market of the pipeline industry. In the sphere of heavy plates EVRAZ VITKOVICE STEEL is the main European manufacturer and the only manufacturer in the Czech Republic. Within the section production the most important product is sheet piles which represent a 75 % share of the mill's production. The company is the sole manufacturer of this product on the domestic market and holds a 90% market share.
