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Successful presentation of VÍTKOVICE STEEL at a shipping exhibition Nor-Shipping 2005.

Successful presentation of VÍTKOVICE STEEL at a shipping exhibition Nor-Shipping 2005.

Nor-Shipping 2005

Nor-Shipping 2005

SUCCESSFUL PRESENTATION OF VÍTKOVICE STEEL AT A SHIPPING EXHIBITION NOR-SHIPPING 2005

A record year
During its history, Nor-Shipping, originally technically focused exhibition, has changed into one of the biggest shipping fairs in the world. The 20th year was held between May 7 and May 10, 2005 in Oslo and the participation of exhibitors and visitors was unusually high. Some 820 exhibitors from 39 countries participated at the fair which is by 20 % more than the last year. The number of visitors over the whole week reached 20 thousand. Also the exhibition capacities, which represent 17 543 m2, were fully used – 84 % of the exhibition halls was occupied by European companies, 11 % belonged to Asia and 3 % to America. The countries which presented their national expositions included France, Korea, Japan, Norway, Denmark, Canada, Sweden, Finland, Singapore, China, USA, Great Britain, Spain, Germany, Russia, Netherlands, Poland and of course Czech Republic. The Czech exhibitors were located in a joint exposition with a square area of some 140 m2. And here the visitors had the chance to see the modern exposition of VÍTKOVICE STEEL.

VÍTKOVICE STEEL presented its products and facilities within the “Czech exposition”…
“Purity of the visual style and fresh, youthful impression – these were the main attributes when building our exposition,” explained Jiří Poštulka, BOD member and Commercial Director, VÍTKOVICE STEEL. “Visual communication of VÍTKOVICE STEEL – INTELLIGENT DECISION – TOUCH PERFECTION – STEEL FOREVER – expresses the attitude of our company towards the world – it expresses the company’s energy, boldness to set up new directions and maximum focus on the needs of the customer, which is the cornerstone of successful communication with the clients,” added Poštulka.

Exposition of VÍTKOVICE STEEL – visualized future
The exhibitors at Nor-Shipping in their expositions were giving much less emphasis on presentation of big exhibits; a new trend in the make-up of the expositions was to create sufficient space for business negotiations. “ Our exposition due to its airiness, modern design, elegant style and comfortable spaces for negotiations was one of the expositions that was showing a visualized future,” said Michal Baštinský, Head of Marketing, VÍTKOVICE STEEL and he added: ”I our understanding, participation at any fair or exhibition is a prestigious event and an opportunity for supporting our relationships with our clients, suppliers, and distributors. Friendly negotiations at the fair are a natural part of business relationships of our company.” Therefore, negotiations in the exposition are a logical part of presentation of the product policy, especially its communication, price and distribution aspects. And it is the close relationship between the company and the client which is one of the strategic factors of the success in the national as well as international context.

Boom in the shipbuilding industry could be seen also in Oslo
Due to the continued boom in the shipbuilding industry also this fair could see an interest of companies from all over the world in shipbuilding products. “Throughout the week we had negotiations with many interesting present as well as potential clients,” said Alena Zrzová, sales specialist for supplies from VÍTKOVICE STEEL for the shipbuilding industry. “However, one of the most interesting meetings we had was a meeting with the representatives of the Aker Yard group which includes shipyards in Finland, Romania, Germany and of course with activities in Norway as well. Shipyards from Croatia and Poland who are our biggest customers had also strong representation at the fair and companies and shipyards from Asia, which are traditionally strong shipbuilders, were also represented here. American shipping companies are newcomers to the fair and this gave us an opportunity to learn more about this faraway territory.” added Alena Zrzová.

VÍTKOVICE STEEL – the most prestigious manufacturer of shipbuilding plates
The shipping exhibition Nor-Shipping, which is held every two years, is a place for meeting of exhibitors and businessmen from all over the world who have anything to do with the shipping industry, shipbuilding, and related services. And this fact is the main reason why VÍTKOVICE STEEL who is one of the most prestigious manufacturer of shipbuilding plates in the world participates at this fair. The customers can see the company’s products in many attractive projects in the shipping industry. Just last year the company produced some 170 kt of shipbuilding plates which were supplied mainly to the shipyards in Croatia and Poland, but also for example to Finland and Germany. Ships with the names like Victoria I and Birka Paradise, Morning Calm, Morning Courier, Grande Anversa and others are the newest evidence. And we can be sure that one of the factors which makes it possible is the fact that the products of VÍTKOVICE STEEL are certified by 8 international shipping certification companies and the products of the companies are recognized even by such “hotshots” like American Bureau of Shipping, Det Norske Veritas from Norway, Germanisher Lloyd from Germany, Marine Shipping Register from Russia or Lloyd’s Register from Great Britain.

Successful presentation of VÍTKOVICE STEEL at a shipping exhibition Nor-shipping 2005.

Successful presentation of VÍTKOVICE STEEL at a shipping exhibition Nor-shipping 2005.

Successful presentation of VÍTKOVICE STEEL at a shipping exhibition Nor-shipping 2005.

Successful presentation of VÍTKOVICE STEEL at a shipping exhibition Nor-shipping 2005.