THE NEW INTERNET PRESENTATION OF VÍTKOVICE STEEL IS MORE ATTRACTIVE AND WELL-ARRANGED

8.4.2004

THE NEW INTERNET PRESENTATION OF VÍTKOVICE STEEL IS MORE ATTRACTIVE AND WELL-ARRANGED

Well-arranged navigation, attractive design and user friendly environment, these are the key elements of the new Internet presentation of VÍTKOVICE STEEL. The new corporate website at www.vitkovicesteel.com includes information on economic parameters and financial results. Naturally, it includes a complete presentation of product groups, their references together with a comprehensive list of quality management and product certificates.

Journalists will be able to get information from a separate section designed for the press - the PRESS CENTER. Another section that will be publishing information on conclusions of General Meetings is to be launched soon. For foreign clients the presentation has a complete English and German version.

"In the new format of our website we have been focusing on fast and easy availability of the basic information and data on our company" said Michal Baštinský, Marketing Manager, VÍTKOVICE STEEL and he added: "With respect to the content we are aiming at the most simplest form of approaching our existing clients and at offering the maximum possible scope of information to our potential clients. We pay special attention to communication with the press. In their own section, journalists will find and will be able to use up-to-date news as well as the news from the archive, up-to-date photos in the photo gallery column, company official logotypes, and other useful links."

The website was created based on the requirement aimed at reinforcing the tools for interactive communication. Under the leadership of the marketing department in VÍTKOVICE STEEL, the overall web design and lay-out was created by an advertising and marketing agency AP&I in cooperation with their alliance partner web design studio Visiontech. Functionally, the presentation is interconnected with the internal production system. Searching for any text string in the presentation is a commonplace.

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